Establish a new premium dining destination in the high-end Lagos market while positioning it as both a culinary experience and a lifestyle destination.
We designed a full-spectrum brand communications campaign titled “Where Taste Meets Tranquility.” Through elegant branding, food photography with Afro-tropical aesthetics, influencer seeding, and a digital launch strategy, we elevated Waterside into an aspirational lifestyle brand.
3,000,000+ organic social media impressions in the first 6 months
Weekly influencer visits and high-profile mentions
75% increase in bookings via Instagram in 2 months
