Reignite OUCH’s fashion-forward identity to connect with a younger, style-conscious demographic while retaining its core clientele.
We launched a hybrid campaign tagged “Lace & Legacy”, fusing traditional Yoruba-inspired visuals with modern tailoring. We also restructured the brand’s digital presence with story-driven content that positioned OUCH as both classic and contemporary
Reached over 5,000,000 users through paid + organic reach
Doubled online sales within 90 days
Grew OUCH’s email list by 40% through a custom style guide lead magnet
