LEGO
Introduce LEGO’s educational potential in Nigeria and shift perception from “just play” to “creative learning”.
We executed a 3-part communications campaign titled “The power of Play”:
Instore Activation
Online Learning Corner – Micro-content on Instagram showing what kids can build at home.
LEGO set sold out in 5 shops Lagos malls
Over 1.2 million campaign impressions across social media
